Marketing & Publicity
Despite your best intentions, your book won’t sell itself. Let our marketing and PR experts help you get the word out.
Marketing & Publicity
Professional Guided Publishing’s marketing and publicity services are designed to help you reach your goals by increasing your book’s visibility and appealing to your target audience. We offer tailored strategies including social media coaching and management, press release writing and distribution, personalized media pitching, and more. Whatever success looks like to you, our marketing and PR experts can map out a strategy to help you achieve it.
Why Partner with PGP's
Marketing & Publicity Team?
Tailored Marketing Strategies
We develop bespoke marketing plans tailored specifically to the genre, audience, and unique selling points of your book. This personalized approach ensures more effective engagement with potential readers and maximizes the impact of promotional efforts.
Integrated Digital and Traditional Campaigns
Our marketing mix includes both digital and traditional media, ensuring comprehensive coverage. From dynamic social media campaigns and targeted online ads to conventional press releases and media appearances, we cover all bases to enhance your book’s visibility.
Expert Publicity Team
Our seasoned publicity professionals have deep connections in the publishing industry and media. They work diligently to secure book reviews, interviews, and features in prominent publications and on major platforms, increasing your book’s credibility and appeal.
Author Branding Services
We help authors establish and grow their personal brand, which is vital for long-term success. Services include professional author websites, engaging content creation for blogs and social platforms, and coaching on public speaking and media interaction.
Event Coordination
Whether you want to organize a book signing at your local bookstore, schedule a reading tour through your regional library system, or host a launch party to celebrate your book's release, our marketing and publicity team is here to guide you through every detail. From venue communications to book inventory to event promotion, we can work with you to create a plan to make sure every base is covered for a successful event.
Marketing & Publicity FAQs
What does your marketing strategy for a new book release include?
How do you determine the target audience for my book?
We analyze the content of your book, its genre, and comparable titles to identify key audiences. This demographic research helps in crafting your marketing messages and choosing the right platforms for promotion.
What kind of publicity can I expect for my book?
How long before my book's release should marketing begin?
Ideally, marketing should start around three to six months before the book release. This lead time allows us to build anticipation, engage with potential readers, and set up promotional events that coincide with the launch.
Do you provide marketing services for books that are already published?
Absolutely. While pre-launch marketing is crucial, ongoing marketing efforts can also boost a book’s visibility and sales even after its initial release. We can jumpstart or rejuvenate the marketing for books at any stage of their life cycle.
What role do I play in the marketing process?
A major one. We always say, “An author is their own best marketer.” While we will work with you to leverage your existing networks, expand visibility through PR outreach, create marketing and promotional materials, and organize opportunities for you to engage with your audience, your involvement is critical to the success of our combined efforts. As the author, you have the opportunity to strengthen our strategy by contributing authenticity, passion, and perspective that only you can provide.
How much should I expect to invest in a customized marketing and publicity strategy?
An author’s investment in marketing and publicity services will vary depending on their goals, target audience, and budget considerations. We will provide a detailed quote after assessing your specific needs.
